On Fast biz Growth Radio my guest was Robert Bloom.  Robert Bloom has a wealth of knowledge and experience, as US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestle’, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile. 

On the show Bob shared a few key points from his latest book “The New Experts”. Winning the newly empowered customer” www.thenewexperts.com.  In Bob’s book he discusses how the seller is no longer in control of the sell encounter and the buyer is in full control and armed with information from the internet.  Technology is a beautiful thing which has given buyers a powerful tool for researching and comparing products and ultimately leading them to where they purchase their product or service. 

The first sentence in Bob’s book is a powerful argument “Buyers no longer care who they buy from”.  Bob shares a few tips from his book that will help sellers be in a better position to respond to the new experts, and to attract and retain customers. 

During the show I ask guest to give us ”One Thing” that will help you, the listener, in your business to achieve Fast Biz Growth.  Bob’s One Thing he shared is the seller needs to think like a buyer and not a seller.  Your product, service and company need to be the preferred choice.  Bob talked about the 4 decisive customer moments to help you understand buyers and how to change your thinking to attract and retain customers.

You can hear more of what Robert Bloom shared by listening to the playback. http://www.blogtalkradio.com/fastbizgrowth/2010/05/12/win-todays-newly-empowered-customers

Or download winning-todays-newly-empowered-customer-robert-bloom

Listen weekly to Fast biz Growth Radio where we bring you Expert Solutions for Fast Biz Growth! www.Fastbizgrowth.net

Mike Brenhaug
Business Growth Expert
www.Fastbizgrowth.net