On Fast Biz Growth Radio my guest on the show today was Erick Keiles Founder and Chief Marketing Officer of Square 2 Marketing, Inc.  Erick shared with us his marketing expertise from his new book Reality Marketing Revolution – Transform Your Business into a Money Making Machine!

If you’ve ever said to yourself, “My Marketing Isn’t Working and I Don’t Know Why???” then you’re not alone. Most business owners are confounded by the changes occurring in buyer behavior in 2010.  They complain, “Why aren’t my ads working?  Why am I spending so much on marketing with little result?  Why can’t I attract the right kind of buyers?   The answer is in the huge shift in buyer behavior.  Eric Keiles explains how we have quickly moved from mass media to Reality Marketing™ and how business owners can take advantage of this change by building a new kind of Marketing Machine™.

On the show I asked Eric to share his “One Thing” that is the most important take away.  Eric’s “One Thing” he shared is the importance of having a Remarkable strategy.  Put your marketing strategy before marketing tactics and ask yourself “how can my company be remarkable?”.   Companies like Disney, Apple and Zappos.com are truly remarkable.  To begin building your remarkable strategy, consider the following key points discussed on the show.

1. Identify your goals and what results you want from your marketing objectives.
2. Understand and really get to know your buyers shopping behavior and pain points. 
3. Target the buyer and align your marketing tactics to address the pain points and the buyer’s behavior.  Don’t tell them how great you are.  Be the solution to their pain or as Erick & Mike state in their book “Cure your customer’s pains” chapter 10.

 You can hear more of what Eric Keiles shared from his book “Reality Marketing Revolution” by listening to the playback.  http://www.blogtalkradio.com/fastbizgrowth/2010/05/27/transform-your-business-into-a-money-making-machin

I’ve shared with you in the past that I’m a big fan of business solutions that are proven to get results.  What I like to call “Business Recipes”.   As business owners and entrepreneurs you don’t have time to figure things out on your own.  You’re in business to make money from your product or service and to make more of it.  Reality Marketing Revolution is a great marketing “Business Recipe” that will get you results! 

Listen weekly to Fast biz Growth Radio where we bring you Expert Solutions for Fast Biz Growth!http://www.blogtalkradio.com/fastbizgrowth

Mike Brenhaug
Business Growth Expert
www.Fastbizgrowth.net