On Fast Biz Growth Radio my guest on the show today was Kevin Daum, author, marketer, and Inc. 500 entrepreneur.  Kevin’s new book Roar! Get Heard in the Sales and Marketing Jungle is an Amazon # 1 Best Seller and on the way to become a New York Times best seller.

Kevin shared a few marketing insights from his new book which is a business fable.  I like Kevin’s unique approach in his book as he shares marketing insights from a 3,500 year old process. 

Kevin shared with the listeners giving customers the Awesome Experience is the key to long-term growth of your customer base.  Kevin defined the Awesome Experience as the convergence of Need, Entertainment, and the Unexpected.  Kevin made a very good point on the show when he said that many businesses don’t take the time to create the Awesome Experience because it does take some work.  You need to create a value proposition that truly differentiates you from your competitors which is shared in his book Roar! Get Heard in the Sales and Marketing Jungle. www.awesomeroar.com

I’m big on working with business teams and entrepreneurs to create alignment between their goals, team, customers and actions – Alignment creates success.  What I love about Kevin’s book and what you’ll gain from it is alignment with your sales & marketing objectives, your goals and more importantly your prospect & customer base.

You can hear more of what Kevin Daum shared from his book Roar! Get Heard in the Sales and Marketing Jungle by listening to the playback on Fast Biz Growth Radio. http://www.blogtalkradio.com/fastbizgrowth/2010/06/03/roar-get-heard-in-the-sales-marketing-jungle

If you’re tired of getting the same results tune into Fast Biz Growth Radio where we bring you expert solutions and fresh ideas to help you achieve Fast Biz Growth. http://www.blogtalkradio.com/fastbizgrowth Remember, if you continue to do the same old things you’ll get the same old results.  Do something different!

Mike Brenhaug
Business Growth Expert
www.Fastbizgrowth.net

On Fast Biz Growth Radio my guest on the show today was Erick Keiles Founder and Chief Marketing Officer of Square 2 Marketing, Inc.  Erick shared with us his marketing expertise from his new book Reality Marketing Revolution – Transform Your Business into a Money Making Machine!

If you’ve ever said to yourself, “My Marketing Isn’t Working and I Don’t Know Why???” then you’re not alone. Most business owners are confounded by the changes occurring in buyer behavior in 2010.  They complain, “Why aren’t my ads working?  Why am I spending so much on marketing with little result?  Why can’t I attract the right kind of buyers?   The answer is in the huge shift in buyer behavior.  Eric Keiles explains how we have quickly moved from mass media to Reality Marketing™ and how business owners can take advantage of this change by building a new kind of Marketing Machine™.

On the show I asked Eric to share his “One Thing” that is the most important take away.  Eric’s “One Thing” he shared is the importance of having a Remarkable strategy.  Put your marketing strategy before marketing tactics and ask yourself “how can my company be remarkable?”.   Companies like Disney, Apple and Zappos.com are truly remarkable.  To begin building your remarkable strategy, consider the following key points discussed on the show.

1. Identify your goals and what results you want from your marketing objectives.
2. Understand and really get to know your buyers shopping behavior and pain points. 
3. Target the buyer and align your marketing tactics to address the pain points and the buyer’s behavior.  Don’t tell them how great you are.  Be the solution to their pain or as Erick & Mike state in their book “Cure your customer’s pains” chapter 10.

 You can hear more of what Eric Keiles shared from his book “Reality Marketing Revolution” by listening to the playback.  http://www.blogtalkradio.com/fastbizgrowth/2010/05/27/transform-your-business-into-a-money-making-machin

I’ve shared with you in the past that I’m a big fan of business solutions that are proven to get results.  What I like to call “Business Recipes”.   As business owners and entrepreneurs you don’t have time to figure things out on your own.  You’re in business to make money from your product or service and to make more of it.  Reality Marketing Revolution is a great marketing “Business Recipe” that will get you results! 

Listen weekly to Fast biz Growth Radio where we bring you Expert Solutions for Fast Biz Growth!http://www.blogtalkradio.com/fastbizgrowth

Mike Brenhaug
Business Growth Expert
www.Fastbizgrowth.net

On Fast biz Growth Radio my guest was Robert Bloom.  Robert Bloom has a wealth of knowledge and experience, as US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestle’, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile. 

On the show Bob shared a few key points from his latest book “The New Experts”. Winning the newly empowered customer” www.thenewexperts.com.  In Bob’s book he discusses how the seller is no longer in control of the sell encounter and the buyer is in full control and armed with information from the internet.  Technology is a beautiful thing which has given buyers a powerful tool for researching and comparing products and ultimately leading them to where they purchase their product or service. 

The first sentence in Bob’s book is a powerful argument “Buyers no longer care who they buy from”.  Bob shares a few tips from his book that will help sellers be in a better position to respond to the new experts, and to attract and retain customers. 

During the show I ask guest to give us ”One Thing” that will help you, the listener, in your business to achieve Fast Biz Growth.  Bob’s One Thing he shared is the seller needs to think like a buyer and not a seller.  Your product, service and company need to be the preferred choice.  Bob talked about the 4 decisive customer moments to help you understand buyers and how to change your thinking to attract and retain customers.

You can hear more of what Robert Bloom shared by listening to the playback. http://www.blogtalkradio.com/fastbizgrowth/2010/05/12/win-todays-newly-empowered-customers

Or download winning-todays-newly-empowered-customer-robert-bloom

Listen weekly to Fast biz Growth Radio where we bring you Expert Solutions for Fast Biz Growth! www.Fastbizgrowth.net

Mike Brenhaug
Business Growth Expert
www.Fastbizgrowth.net