Archive for June, 2010

On Fast Biz Growth Radio my guest on the show today was Kevin Daum, author, marketer, and Inc. 500 entrepreneur.  Kevin’s new book Roar! Get Heard in the Sales and Marketing Jungle is an Amazon # 1 Best Seller and on the way to become a New York Times best seller.

Kevin shared a few marketing insights from his new book which is a business fable.  I like Kevin’s unique approach in his book as he shares marketing insights from a 3,500 year old process. 

Kevin shared with the listeners giving customers the Awesome Experience is the key to long-term growth of your customer base.  Kevin defined the Awesome Experience as the convergence of Need, Entertainment, and the Unexpected.  Kevin made a very good point on the show when he said that many businesses don’t take the time to create the Awesome Experience because it does take some work.  You need to create a value proposition that truly differentiates you from your competitors which is shared in his book Roar! Get Heard in the Sales and Marketing Jungle. www.awesomeroar.com

I’m big on working with business teams and entrepreneurs to create alignment between their goals, team, customers and actions – Alignment creates success.  What I love about Kevin’s book and what you’ll gain from it is alignment with your sales & marketing objectives, your goals and more importantly your prospect & customer base.

You can hear more of what Kevin Daum shared from his book Roar! Get Heard in the Sales and Marketing Jungle by listening to the playback on Fast Biz Growth Radio. http://www.blogtalkradio.com/fastbizgrowth/2010/06/03/roar-get-heard-in-the-sales-marketing-jungle

If you’re tired of getting the same results tune into Fast Biz Growth Radio where we bring you expert solutions and fresh ideas to help you achieve Fast Biz Growth. http://www.blogtalkradio.com/fastbizgrowth Remember, if you continue to do the same old things you’ll get the same old results.  Do something different!

Mike Brenhaug
Business Growth Expert
www.Fastbizgrowth.net